Skip to main content
Home

Haut Fashion

Main menu

  • Photography
  • Ads
  • Designer
  • Chic
    • Bags
    • Beauty
    • Jewelry
    • Shoes
    • Clothing
User Menu
  • Contact
Campari Tales
Castello Cavalcanti by Wes Anderson
Gap print ads
Andrej Pejic in L"Officiel Magazine
Karlie Kloss by Tim Walker - W Magazine, 2012
Bridal Lingerie That Works Harder Than Your Seating Chart
Pirelli Calendar 2008
Leibovitz - Lewis Carroll

Breadcrumb

  1. Home
  2. Fashion Photography
  3. The Lexash: Nigerian Fashion Photography With Personality

The Lexash: Nigerian Fashion Photography With Personality

A yellow dress, magenta feathers, and a steady gaze: The Lexash gives fashion lovers plenty to look at. His photographs also invite a slower question: how do clothes, lighting, and expression work together?

Who Is The Lexash?

Alexander Chidiebere Ashimole, also known as Lex Ash, works in Lagos as a Nigerian fashion photographer and creative director. He taught himself photography while studying estate management at Covenant University, borrowing a friend's camera to practice.

He wanted to increase the number of photographs of Black people, including Nigerians, online. His professional background also includes corporate communications at Unilever Nigeria and brand and design work at Andela.

The Lexash
The Lexash

What Makes His Fashion Images Worth Studying?

The yellow dress photograph pairs floral details and magenta feathers with a blue-gray background. A plain wooden box gives the seated model somewhere to rest her arm. The styling supplies drama; the spacious composition gives it room.

Another photograph places two models in black against a gray wall. Bands of shadow cross the scene, while light catches cheekbones and shoulders. To my eye, these choices keep attention on faces and posture. A lavish set would have very little to add.

A Willingness to Try Something New

Early on, he planned shoots with mood boards, models' own clothes, and secondhand finds. In 2022, he described testing fresh ideas on every set and favoring a 50mm lens.

He also kept personal control of color grading, even when assistants helped with retouching. For a fashion team, that suggests a useful habit: decide who owns the final color decisions before the shoot.

Fashion Model: Favour Obi
Fashion Model: Favour Obi
Fashion Model: Boma Dokubo
Fashion Model: Boma Dokubo
Fashion Model: Joy Akhigbe
Fashion Model: Joy Akhigbe
Fashion Model: Joy Akhigbe
Fashion Model: Joy Akhigbe
Fashion Model: Precious John
Fashion Model: Precious John
Fashion Model: Kasarache
Fashion Model: Kasarache
Fashion Model: Temidayo Sanusi
Fashion Model: Temidayo Sanusi

Where Should You Start With His Portfolio?

His work spans fashion, beauty, portraits, commercial photography, weddings, and events. Choose a section that matches your purpose.

Your interestPortfolio section
Clothing and editorial stylingFashion / Editorials
Makeup and beauty imageryBeauty & Lifestyle
Celebrations and event coverageWeddings / Events

Before planning a shoot, use three questions to turn admiration into a useful brief:

  • Which colors should lead the picture?
  • What should the pose or expression communicate?
  • Which props actually help tell the story?

A mood board full of beautiful pictures still needs a clear idea. Answering those questions gives the photographer, stylist, and makeup artist something concrete to work toward.

Pro-Tip: Write a Sharper Brief

Choose one photograph and describe its lighting, palette, and mood in a sentence. Then build your own concept from those observations. Start with the person, choose the clothes, and give every prop a reason to stay.

The Lexash
The Lexash

Category

  • Fashion Photography

Tags

  • The Lexash
  • Nigerian fashion photographer
  • Temidayo Sanusi
  • Precious John
  • Joy Akhigbe
  • Boma Dokubo
  • Favour Obi
  • Lex Ash photographer
  • Alexander Chidiebere Ashimole
  • Fashion team
  • Fresh ideas
  • Add new comment
By Haut Fashion , 20 September 2026

Lucila Lotti shoes collection

Lucila Lotti shoes collection

You just need to admire Lucila Lotti’s love for detail, fine fabrics and quality craftsmanship.

Lucila Lotti is focusing on shoes made from patent leather, suede, satin and vinyl.

Tags

  • River Island
  • Marie Piovesan
By Haut Fashion, 2 December 2019

Kirsten tote from Alexander Wang

suede bag

Kirsten tote in midnight from Alexander Wang. This large suede bag features textured leather straps throughout, silver tone buckles, and two handles. Has an open top, is fully lined, and has three internal pockets

Price: €769

Tags

  • Leighton Meester
  • film set Kenya
By Haut Fashion, 14 September 2019

'Zooey' sunglasses by Oliver Peoples and Zooey Deschanel

vintage sunglasses

Created with Hollywood starlet Zooey Deschanel, this retro-styled frame is chic, lively and smart. Available as optical eyewear or a sunglass, the Zooey is hand-crafted of substantial plastic in beveled contours and features a vintage-inspired,...

Tags

  • calendar
  • Venetia Scott
By Haut Fashion, 10 October 2019

Dior Beauty & Makeup Collection for fall/winter

Dior Makeup Collection

“Dior women are not shy, they’re modern and daring,” says John Galliano. The Dior fall winter beauty and makeup collection pays tribute to this idea of unabashed femininity with shades of sensual mauve, deep purple and smoky charcoal and grey tones. The...

Tags

  • Kim Noorda
  • Greg Williams
By Haut Fashion, 12 July 2019

Stripe Jacket

Stripe Jacket
Stripe Jacket made in origami fashion style in a ticking stripe linen fabric and is machine washable.

Tags

  • Karl Lagerfeld
  • Jessica Stam
By Haut Fashion, 6 February 2019

Terhi Pölkk Teriteja Shoes

Terhi Shoes
You can never have too many beautiful shoes, mostly when they are from designer Terhi Pölkk, her line Teriteja is full of vast options for every girl.

Tags

  • Maggi Cheung
By Haut Fashion, 22 August 2018

Peep-toe oxford

Peep-toe oxford
Fashionable peep-toe oxford is styled with a covered platform and a shaped heel. These salon shoes are designed by Pura Lopez and made in Spain.

Tags

  • dutch designers
  • stage costumes
By Haut Fashion, 29 July 2018

Modd Buckle

Modd Buckle
These strong fused-glass belt buckles are kiln-fired, sand-blasted. Balancing up with a hand-distressed belt in your selection of colors, they're assured to make you feel like the coolest person in the room.

Tags

  • shoe trends
  • hood trend
By Haut Fashion, 29 July 2018

Barbara Fialho for El Palacio De Hierro Christmas 2014 catalogue

Barbara Fialho for El Palacio De Hierro Christmas 2014 catalogue

Brazilian model Barbara Fialho displays her slim silhouette in chic styles. She was photographed for El Palacio De Hierro Christmas 2014 catalogue by David Roemer of Atelier Management.

Tags

  • Brazilian model
  • Barbara Fialho
By Haut Fashion, 29 July 2018

Florian Van Bael by Zeb Daemen for Prestage magazine

Florian Van Bael

The fashion photographer Zeb Daemen shoots this pictorial of Florian Van Bael for the fifth issue of Prestage magazine.

The designs are created by Walter Van Beirendonck.

Tags

  • Florian Van Bael
  • Zeb Daemen
By Haut Fashion, 27 November 2019

Splendid dress made from 1,000 newspaper cranes

beautiful dress

Who says that newspaper is out of style? Yuliya Kyrpo created this beautiful dress, complete with a flowing peacock train, from 1,000 paper cranes folded from old newspapers.

Tags

  • Yuliya Kyrpo
By Haut Fashion, 20 July 2019

Christian Louboutin's Moustique peep toe

Christian Louboutin shoes
If Cinderella had been able to choose which shoes to wear, probably in place of rigid and fragile crystal shoes would have chosen a couple of Christian Louboutin.Don’t you think that these magnificent Christian Louboutin’s Moustique Cobalt are more...

Tags

  • Christian Louboutin
By Haut Fashion, 20 September 2018

Erik Madigan Heck, the romantic conceptualist of fashion

Erik Madigan Heck for Mary Katrantzou, Florals

Whether it’s an on-film quaint picture or a mixed-media surrealist image, Erik Madigan Heck’s fashion photography has a unique and profound romantic quality. His recurrent clients are ground-breaking fashion designers such as Mary...

Tags

  • Kenzo
  • Rodarte
By Haut Fashion, 19 September 2019

Prada is giving "fever" this fall

Prada fall2010 ad campaign womenswear 01

Great looking ad campaign from Prada for the upcoming season of fall 2010 starring model muse Angela Lindvall who plays the jazz singer role with heart (watch her singing Fever on prada.com). The Mad Men inspired...

Tags

  • ad campaign
  • Steven Meisel
By Haut Fashion, 27 July 2019

Miu Miu spring/summer 2009 ad campaign

Miu Miu spring 2009

Miuccia Prada continues to seek out her advertising muses among today's big screen sirens. For spring/summer 2009 Mrs. Cruise, actress Katie Holmes is the new image for youthful brand Miu Miu. Shot last November in a New...

Tags

  • testimonial ads
  • Miu Miu
By Haut Fashion, 16 February 2019
Haute Fashion

Friends

Velvet Cushion 

Latest news

W Suvi Koponen october2008

Vague Emotions

Giorgio Armani spring 2009 campaign

Giorgio Armani spring/summer 2009 ad campaign

Nastplas, Aria Desktopography, 2010

Nastplas: when pixels turn to dreams

Equinox by Stella Im Hultberg

Spring solo shows at London Miles

Ahoy Ahoy by Marie Larkin

Marie Larkin's unapologetic quirky girls

Jonas Löfgren - Bath

A magic world for fearless ladies

Daisy Acoustic Purple Guitar

Pixie Acoustic/Electric (Plum Purple Burst)

Ugg Boots

Classic Short Ugg Boots

Ugly Red Dog

Ugly Dog Red Plush Toy by Ugly Dolls

Dunhill spring/summer 2009 campaign

Dunhill spring/summer ad campaign

Pagination

  • Previous page
  • 58
  • Next page

Popular news

Jeep x Marathon Watch Collection

Luxury Meets Off-Road: The New Jeep x Marathon Watch Collection

Black Fleece for women

Black Fleece for women

Casual Style

How to wear the leather biker jacket

What to wear before fall

What to wear before fall

Strolling in Paris

Strolling in Paris

Zeus Origami Bag

Zeus Origami Bag

Stripe Jacket

Stripe Jacket

La cage aux folles - photo editorial - Elle Magazine

La cage aux folles

Duy Huynh, Eternal Companions

Painting limericks: Duy Huynh

Tibetan Necklace

Tibetan Chain Necklace

Leather pencil skirt

Leather pencil skirt

How to soften a John Galliano look

How to soften a John Galliano look

Pagination

  • Previous page
  • 58
  • Next page
Anouk portrait by Erwin Olaf, Vogue Netherlands, april 2013
Sarah doll by Ana Salvador
Deborah Turbeville, Valentino Collection, 1977
Naomi Campbell in Pucci’s Fall 2025 Campaign
H&M Spring Swimwear 2026: Best Trends, Prices, and Picks
Manuela Pavesi, Tank Magazine spring/summer 2012
Stylish Tips for the Mother of the Bride or Groom
Speak Flower, Kako Ueda
RSS feed
#Contact #Privacy policy #Facebook