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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
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Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Category

  • Fashion Ads

Tags

  • print ads
  • tv commercials
  • holiday campaign
  • ad campaign
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By Haut Fashion , 29 November 2019

Campari Tales - Campari Calendar

Campari Tales

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  • Jon Kortajarena
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Givenchy Parfums "Who can I be" by BETC

Givenchy Parfums "Who can I be" by BETC

Client: Givenchy Parfums

Advertising Agency: BETC ETOILE ROUGE, France

Agency management: Brune Buonomano, Augustin Laffuge, Charlotte Bonin, Fanny Fragu, Rebecca Jaïs Executive creative director...

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  • Givenchy
  • Givenchy Parfums
By Haut Fashion, 14 March 2021

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Givenchy Spring/Summer

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  • Givenchy
  • ad campaign
By Haut Fashion, 24 February 2018

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Prada fw09 ad campaign - 1
The newest womenswear advertising campaign from Prada continues with the "cloned" beauties approach of the last season but at the same time goes for a lot more somber, mysterious aura. Savage looks (crimped hair, smoky eyes) and dark waters hit...

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  • Steven Meisel
  • Prada
By Haut Fashion, 20 October 2019

Jill Stuart fall 2008-winter 2009 ad campaign

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I love these new ads from Jill Stuart fall 2008 campaign. They catch up with the arty mood of the past season and translate it into colorful, splattered with paint backgrounds that remind of Pollock's paintings.

...

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  • Jill Stuart
  • fall 2008
By Haut Fashion, 19 September 2018

Vintage, romantic mood at Alberta Ferretti

Sasha Pivovarova for Alberta Ferretti, spring-summer 2011

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For spring-...

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  • Sasha Pivovarova
  • ad campaign
By Haut Fashion, 20 May 2019

Moussy fall 2008/winter 2009 ad campaign

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  • Agyness Deyn
  • fall 2008
By Haut Fashion, 21 October 2018

Prada is giving "fever" this fall

Prada fall2010 ad campaign womenswear 01

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  • ad campaign
  • Steven Meisel
By Haut Fashion, 27 July 2019

Jill Stuart Spring/Summer 2008 Ad Campaign

Jill Stuart

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By Haut Fashion, 24 February 2018

Sofie Satin Cloche

Sofie Satin Cloche
Sofie Satin Cloche : champagne/cobalt blue color block, black patent leather piping; gunmetal button, silk duchesse satin and is made in the USA.

Tags

  • ZU shoes
  • femme fatale
By Haut Fashion, 6 February 2019

Givenchy campaign: fall/winter 2009/2010

Givenchy campaign -Adriana Lima
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  • Givenchy
  • Mariacarla Boscono
By Haut Fashion, 30 October 2019

Burberry fall 2008/winter 2009 ad campaign

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  • fall 2008
  • ad campaign
By Haut Fashion, 19 September 2018

D&G fall-winter 2008/09 ad campaign

D&G fall-winter 08/09
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  • Olga Sherer
  • fall 2008
By Haut Fashion, 14 November 2018
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