Lanvin fall-winter 2013 advertising campaign

Since Mr. Alber Elbaz took the helm of Parisian luxury label Lanvin, his light approach to brand presentation while keeping an elegant and timeless design aesthetic captured a wider and younger audience. Lanvin advertising campaigns are known now to be witty and humorous.

For the season of fall-winter 2013-2014, Alber Elbaz keeps the same fun tone with an ironic wink towards the vintage/retro trend in fashion. Using the lens of renowned American photographer Steven Meisel the fall/winter 2013 Lanvin campaign captures five different kooky, mystery characters embodied by British model Edie Campell. The print images have a retro 'tintype' appearance while the use of stark setting, direct flash and harsh shadows recall a film-noir atmosphere which makes a parodic contrast with the extravagance of clothes and accessories.

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