Carven fall-winter 2013 advertising campaign

Parisian label Carven launches one of the best advertising campaigns for the fall-winter 2013 season staring French models Marine Deleeuw and Luka Badnjar for, respectively, womenswear and menswear ads and shot by Viviane Sassen.

Although both ad campaigns envision a returning to nature depicted with a stark forest background, there are two distinct ways of showcasing the beautifully tailored clothes of Maison Carven, with regard to its half-century legacy of elegance; a dreamy imagery with a shift of focus to showcase the demure pastels of womenswear, and a dark and unsettling atmosphere to contrast bold colours and sharp tailoring of menswear.

Surreal, graphic, haunting images are the trademark of Dutch photographer Viviane Sassen's style. A graduate of Royal Academy of Arnhem (in 1997) in fine art, photography and fashion, she entailed her daring vision inspired by Kenya, the art of dance and sculpture into the fashion and advertising world. Some of the more prestigious names on her client list include Stella McCartney, Missoni, Miu Miu, Tsumori Chisato, Surface2Air, Diesel and Louis Vuitton for fashion advertising and Vogue France, Another Magazine, i-D Magazine, V-Man, Le Monde for editorials.

Category
in

All things chic

fashion advertising

I’m just drooling at the new goodies in store at Oak Nyc. I’ve always loved Oak’s fashion-forward, androgynous take on feminine wardrobe...read more

in

Clothes

Anna Jagodzinska

Setareh Mohtarez is a NYC-based fashion designer whose work combines shape, movement, texture, and color. Setareh Mohtarez nurtured her...read more

in

Fashion Ads

Lanvin

Since Mr. Alber Elbaz took the helm of Parisian luxury label Lanvin, his light approach to brand presentation while keeping...read more

in

Fashion Ads

Tim Walker

One of the prettiest advertising series of last year, which continues in 2014, is the Mulberry fall/winter 2013 ad campaign shot by brilliant...read more

in

Fashion Ads

Catherine McNeil

The first images from Prada Donna fall-winter 2013 advertising campaign have arrived. As in previous season the campaign was shot by...read more

in

Fashion Ads

Sasha Pivovarova

One of the most inspiring fashion campaigns of the fall/winter 2013 season is rolled out by New York based label ...read more

in

Fashion Ads

Kenzo

The joyful, pop-surrealist style advertising campaign launched by Parisian label Kenzo is the result of collaboration with experimental...read more

in

Fashion Ads

Miu Miu

As well as her grown-up sister Prada, high-fashion Italian brand Miu Miu gathers well known topmodels and fresh faces for its...read more

in

Fashion Ads

ad campaign

Alberta Ferretti Spring/Summer 08 Ad Campaign Models: Agnete Hegelund & Kamila Filipcikova Photo by Steven Meisel Alberta Ferretti Spring/Summer 08...read more

in

Fashion Ads

Valentino

The prolific fashion photography duo Mert Alas and Marcus Piggott also signed the spring 2009 campaign for Valentino. 90s beauty icon,...read more

in

Fashion Ads

Mariacarla Boscono

Dolce and Gabbana ads always look like these star-studded movies with no complicated plots but with many familiar and glamorous faces. Both ...read more

in

Fashion Ads

Natasha Poly

These luminous shots featuring lovely Natasha Poly were done by photographer Craig McDean for the new Blumarine ad campaign. This Italian label is known for...read more