Lola by Marc Jacobs

"Where Daisy is more innocent and sweet, Lola is more sensual — the name conjures up a flirtatious, warm spirit," said Marc Jacobs. "It was the first thing that came to my mind, and I was very insistent with Coty that this had to be the concept. It just felt natural in contrast to Daisy"

Lola is slated to release this fall and will launch exclusively first at Bloomingdale’s and Marc Jacobs stores in August then in September it will hit about 2,200 department stores and specialty store doors. In August there will be eaux de parfum in two sizes — 1.7 oz. for $65 and 3.4 oz. for $85 — as well as a 5.1 oz. body lotion, $45; a 5.1-oz. shower gel, $40, and a 4.9-oz. body cream, $50, available.

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