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Andrej Pejic in L"Officiel Magazine
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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
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Gap print ads
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Gap print ads
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Gap print ads
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Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Category

  • Fashion Ads

Tags

  • print ads
  • tv commercials
  • holiday campaign
  • ad campaign
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By Haut Fashion , 29 November 2019

Hermès fall/winter 2008/09 ad campaign

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Alberta Ferretti Spring/Summer

Alberta Ferretti Spring/Summer 08 Ad Campaign Models: Agnete Hegelund & Kamila Filipcikova Photo by Steven Meisel

Alberta Ferretti Spring/Summer 08 Ads

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  • ad campaign
  • Alberta Ferretti
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Blumarine fall 2008 - winter 2009 ad campaign

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By Haut Fashion, 24 January 2020

Dolce & Gabbana fall/winter 2008/2009 ad campaign

Dolce&Gabbana F/W campaign
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By Haut Fashion, 3 December 2018

Running through the field at Fillipa K

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Camilla Akrans' soft, sun-soaked imagery produced for Filippa K spring/summer 2011 ad campaign makes you wish for a perpetual cool summer. Pictures taken in a beautiful landscape of the Swedish archipelago, the...

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  • Katrin Thormann
By Haut Fashion, 6 September 2019

Dolce&Gabbana spring/summer ad campaign

Dolce&Gabbana ss09 womenswear

Dolce & Gabbana doesn't disappoint with its newest ad campaign shot by acclaimed fashion photographer Steven Klein. The label's spring/summer 2009 advertorial images display a "classic" D&G heavy styling and...

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By Haut Fashion, 28 March 2019

Dolce&Gabbana ad campaigns fall/winter shot by Steven Klein

Dolce&Gabbana fall 2009 ad campaign bags

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Bocage Paris

Bocage Paris - Shoes

Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy

Bocage ShoesBocage Paris Advertising Agency: H-Paris. France...

Tags

  • print ads
  • Bocage
By Haut Fashion, 26 June 2018

ZU Shoes

ZU Shoes

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The concept of “femme fatale” is so common in fashion advertising, whether itâ...

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  • print ads
By Haut Fashion, 15 October 2017

Christian Louboutin spring/summer 2009 ad campaign

Louboutin ss09 ad by Lippmann - 1
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  • ad campaign
  • shoes ads
By Haut Fashion, 19 June 2019

IKEA goes fashionable

IKEA goes fashionable

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Tags

  • print ads
  • Ikea
By Haut Fashion, 18 February 2018

Burberry Spring/Summer 2009 Ad Campaign

Burberry spring 2009 ads
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  • Lily Donaldson
  • ad campaign
By Haut Fashion, 20 December 2018

Lady-like preciousness at Louis Vuitton fall 2010

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By Haut Fashion, 13 October 2019
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