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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
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Gap print ads
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Gap print ads
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Gap print ads
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Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Category

  • Fashion Ads

Tags

  • print ads
  • tv commercials
  • holiday campaign
  • ad campaign
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By Haut Fashion , 29 November 2019

Bocage Paris

Bocage Paris - Shoes

Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy

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Louboutin ss09 ad by Lippmann - 1
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By Haut Fashion, 19 June 2019

IKEA goes fashionable

IKEA goes fashionable

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Tags

  • print ads
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By Haut Fashion, 18 February 2018

Burberry Spring/Summer 2009 Ad Campaign

Burberry spring 2009 ads
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  • Lily Donaldson
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By Haut Fashion, 20 December 2018

Lady-like preciousness at Louis Vuitton fall 2010

Louis Vuitton fall 2010 campaign

Lovely images from Louis Vuitton Fall/Winter 2010/2011 advertising campaign showing three young ladies from the upper class getting ready for a glamorous sorority gala. Putting make up, brushing their bouncy pony tails are supermodels...

Tags

  • ad campaign
  • Steven Meisel
By Haut Fashion, 13 October 2019

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Paule Ka spring/summer 2011 ad campaign - 1

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Tags

  • ad campaign
  • Paule Ka
By Haut Fashion, 10 April 2019

Day Birger et Mikkelsen fall-winter 2010/2011

Day Birger et Mikkelsen fw2010 ad campaign - 01

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Tags

  • ad campaign
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By Haut Fashion, 17 November 2019

Diesel is Fuel For Life

Bettine

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Tags

  • print ads
  • vintage trend
By Haut Fashion, 15 November 2017

Gucci Spring/Summer 2008 Ad Campaign

Gucci Ad Campaign
The latest ad campaign for Gucci features a smiling Natasha Poly and a cheeky landscape. Models: Natasha Poly and Mat Gordon. Photographer: Ines van Lamsweerde and Vinoodh Matadin.

I can't make up my mind about the spring 2008 ad...

Tags

  • spring 2008
  • Gucci
By Haut Fashion, 19 February 2018

Chloé spring/summer 2009 ad campaign

Chloé spring 2009 ad campaign
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  • ad campaign
  • Toni Garrn
By Haut Fashion, 19 January 2019

Kenzo still loves the desert this fall

Kenzo ad campaign fall 2010

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  • Sasha Pivovarova
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By Haut Fashion, 20 October 2019

PAULE KA autumn/winter 2008/09

Paule Ka fall/winter 2008/09 ad campaign

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Tags

  • fall 2008
  • ad campaign
By Haut Fashion, 19 July 2018

Prada spring/summer 2009 ad campaign

Prada ss09 ad campaign - 1

Spring/Summer 2009 ad campaign for luxury fashion label Prada was inspired by ancient stone bas-reliefs - depicting everyday life scenes and in this case dancing (?!). Well, anyway, the crinkled, glossy, textured fabrics and leathers Miuccia Prada...

Tags

  • ad campaign
  • Steven Meisel
By Haut Fashion, 24 April 2019

So, who is Patrizia?

Patrizia Pepe fw 2010/2011 ad campaign - 01

A fun change from the overly dramatic fashion campaigns is this one here launched by Italian fashion label Patrizia Pepe for the season of fall/ winter 2010/2011. The teasing slogan invites us to speculate "Who is Patrizia?" and the...

Tags

  • ad campaign
  • fall 2010
By Haut Fashion, 10 December 2019
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