Louis Vuitton Fall 2008/Winter 2009 Ad Campaign: Laetitia Casta
And here is the second fall 2008 ad campaign for Louis Vuiton featuring French model and actress Laetitia Casta. This time, the pictures shot at Pont Neuf in Paris by renowned photographer Annie Leibovitz are meant to reinforce the traditional and defining value of Louis Vuitton, and that is leather good.
These ads have a timeless, romantic vibe, a "je ne sais quoi" that places Louis Vuitton in the fashion's classics. Last LV "spokespersons" were Catherine Deneuve and the Coppolas and I hear that Sean Connery is next.
Why did Louis Vuitton carry two different ad campaigns for Fall/Winter 2008/09 season is an issue for their marketing dep. They send forward quite opposite messages. Is it well for a brand to undergo such dichotomy?
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Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy
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